[Summary-Talk] Google Syndication

[Cameron Knowlton <cameronk@xxxxxxxxx>]

I'm looking for a way to better manage traffic coming in from Google 
Syndication.

I create subreports for both PPC and non-paid traffic for my clients; I 
segregate the two by reporting on traffic in PPC for any traffic that 
uses a specific cgi tag in the offsite referrer (e.g. src=google).

The problem I'm having is that, because Google Syndication traffic 
doesn't include the tag, it shows up in our nonpaid traffic subreport, 
rather than our PPC traffic subreport.

We can't keep it in nonpaid, since it skews the nonpaid traffic 
significantly for some clients. No problem there, we can filter it from 
the main Filter config screen, by including *googlesyndication.com* in 
the "Visit initiating referrers to ignore" field.

Unfortunately, I can't *add* it into PPC reporting, since it's not 
tagged... only tagged referrers will show up in our PPC reporting.

I'll have to create a separate subreport to show just that one referrer, 
which is rather cumbersome.

It would be much easier if there were a mechanism to add a "Visit 
initiating referrers to include" item that would include the referrer, 
even if it's not tagged.

This kind of "add back in" filter could be useful in other filter 
combinations, too.

Can any one else think of a use for this? Can we convince Jason to add 
it in?

cheers
Cameron Knowlton
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Cameron Knowlton
iGods Internet Marketing
cameronk@xxxxxxxxx
www.igods.com
P: 250.382.0226
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